Firewater Light – one of South Africa’s biggest importers, manufacturers and distributers of lighting products, for promotional use, recently launched EL wire, a new flexible light innovation.
This brightly coloured and flexible string-like light comes in an array of eye-catching colours, and its gaining popularity among designers, decorators, advertisers and artists across South Africa. The most fascinating feature of this illuminating product is its flexibility.
It can be twisted, bent and tied into knots. It’s also possible to sew it into fabrics and to fasten it to secure surfaces. The newly launched website that promotes the EL wire is just as colourful as the product, and it provides specific product information that industry practitioners would benefit from knowing.
Mark Stecker, co-founder of Firewater Light, gave a broader explanation of the unlimited possibilities of the EL wire:
“We’ve been working with electroluminescent wire for over 10 years now, and have made some incredible custom creations for our clients, from light-up billboards and posters, costumes and more. The popularity of EL wire has exploded in the last few years, and that’s what this site is all about: inspiring ideas and providing the creative community with the materials and advice they need to create glowing masterpieces. It could be a piece of modern furniture, an art installation, fashion design, you name it! We also sell EL wire by the meter or by the roll, and in a wide variety of different profiles and colours, perfect for any project, big or small.”
The new website – www.elwires.co.za – explores in great detail, the many lighting effects and crafting capabilities of the EL wire, which include the full range of EL wires, the colour catalogue and live chat feeds that open the way to getting the right product for your needs.