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PPC takes home a BASA Award

On 26 August 2013 PPC Cement walked away with the Innovation Award at the 16th annual Business Day BASA Awards, for its unique collaboration with fashion designer, Suzaan Heyns. The fashion collection demonstrated the versatility of concrete as it uniquely incorporated concrete into the design of the garments, which formed part of the Reimagine Concrete Collection unveiled at SA Fashion Week in March 2012. 

The cement company was also nominated as a finalist for the Long Term Sponsorship and the Youth Development awards for its Young Concrete Sculptor Awards (YCSA) art competition. The former award recognised a company which has significantly developed and expanded its commitment to an arts project, while the latter award was for the development of young artists.

“We are delighted to be acknowledged for the contribution we make in the art fraternity at such a prestigious event. The Innovation Award recognised the most progressive partnership in all mediums of creativity. The collaboration with Suzaan demonstrates how concrete can be used to create Functional Art – a new category introduced to our YCSA art competition in 2012.  PPC YCSA remains one of our core sponsorships, as it provides emerging artists an opportunity to showcase their talents through the medium of concrete and is a promoter of artistic behaviour,” said Nomzamo Khanyile, Group Public Relations Manager at PPC.

Suzaan Heyns said, “This collaboration gave me the opportunity to work with concrete as a new medium. It was an incredibly creative process, the result being a unique sculptural collection. It is a great honour to be associated with the PPC Young Concrete Sculptor Awards.” 

The BASA Awards received over 150 art and business project entries, in 12 categories. The awards jointly sponsored by Business Day, Business and Arts South Africa, supported by Anglo American, recognise and encourage, excellence and innovation in the field of business support for the arts. It is also the only awards celebrating the varied ways that business partners with the arts in South Africa. At the awards event, it was stated that Anglo American will no longer sponsor the BASA Awards and the new supporter for 2014 will be Hollard.  

The PPC YCSA competition was initiated in 1992, as one of the cement company’s centenary celebrations. It is the country’s only major competition exclusively devoted to the art of sculpture using the medium of concrete. Since its inception, the competition is held in partnership with the Association of Arts Pretoria, who plays an important role with establishing workshop venues, competition collection points for the artworks and appointing reputable judging panels for the competition amongst others. 

Minister of Arts and Culture, Honourable Paul Mashatile attended the BASA Awards. In his address he said, “Arts and culture is no longer a nice to have, but is firmly at the core of the work we do. At a recent United Nations debate, South Africa was mentioned as one of the countries that placed human development at the centre of progress. To succeed, we must strengthen the partnerships between government, business and the arts.”

Business and Arts South Africa (BASA) was founded in 1997 as a joint initiative of the Department of Arts and Culture and the corporate sector, a public/private partnership, as part of a strategy to secure greater involvement in the arts from South African businesses operating both in South Africa and the international arena. This strategy is based on the belief that the arts and culture can, and should be effectively integrated into society. BASA serves as a bridge between the business and arts sectors to help achieve optimal benefits from their partnerships on both sides.

The PPC YCSA official opening of the exhibition and prize-giving ceremony will be held on Wednesday, 6 November 2013 and the exhibition will continue until Tuesday, 21 November 2013.

Follow PPC on Twitter @PPCisCement, like us on www.facebook.com/PPC.Cement and visit us at www.ycsa.co.za or www.ppc.co.za.

DesignMind
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