As part of the celebrations of Cape Town being shortlisted for World Design Capital 2014, the 'Your Street Challenge', launched by Design Indaba, offers designers the ideal opportunity to start thinking about how design can be used to transform lives, right here in your city, in your street.

Further prize funding has come from Luyanda Mpahlwa and Roelf Mulder, therefore Design Indaba will appoint its own independent judging panel for the competition to ensure the integrity of the process and make sure that all Cape Town designers, including Mpahlwa and Mulder's employees, have the opportunity to participate on an equal footing.

Cornerstones of design

The campaign is not only about being Proudly South African and Proudly Capetonian, but also about owning your street, loving your street and improving your street. Proposals will be judged on the following six cornerstones of design for social change:

1. Generosity: How many people, other than you, does your design solution positively affect?
2. International excellence and innovation: Does your design solution stand up to and trump similar excellent ideas? Is it new, original and forward thinking?
3. Feasibility: How do you propose to allocate the prize money?
4. Fun: How much pleasure, enjoyment, beauty and smiles does your design solution inspire?
5. Do: Can and will the design solution actually be executed?
6. A better world through creativity: How does your design solution make the world better and further inspire other people to make the world even better?

Prizes

• The first prize of R100 000 will be awarded to the designer that comes up with the best idea and a sound business model that illustrates how his or her idea can feasibly be implemented.
• Three second-place winners will each receive R50 000 for innovative design solutions that can be immediately implemented using the prize money.

For more information, go to www.designindaba.com/yourstreet. Entries close on 30 August 2011.

RESOURCE: Bizcommunity Online

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