Local importers of products and local manufacturers will only keep a small range of “safe” colours as they say South Africa’s are reluctant to have bright chromatic colours around them. We prefer beige (read that as “baa...ige”) and ‘earthy tones” Personally I would rather stick pins in my eyes than have a lack of colour in my life.
I find whenever I present a range of colours or choose from the international colour charts that which the local company will keep in stock in SA I am told by the Sales Manager or MD oh no please tone that down!
A few forward thinking manufacturers have taken a risk in the past on my advice to have the controversial colour their sales team said would not sell be the next big seller!
This is not limited to building products but extends to our mobile phone network operators – this is why we all have black or silver Nokia’s! There are other colours in the rest of the world just not in South Africa.
Re-posted as requested by the DesignMind Team.
Tags: colour, industry, leader, lisa, nation, ncs, rainbow, taylor, thought-leader
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