The first hotel to be built in Sandton in the last four years is near completion and set to open for business in the first quarter of 2014.
Situated at 177 Empire Place, Empire Executive Apartments & Hotel is set to revolutionise short, medium and long term accommodation for national and international businessmen in Johannesburg.
Being developed by Executive Apartments and Hotels (EAH) and managed by property development and finance specialists Construct Capital, 177 Empire Place is a 132 room apartment hotel that can be run as a traditional hotel, as long-term rentals or units that can be sectionalised and sold as stand-alone apartments or investment rental stock. The property has been designed in such a way that every room has direct access from the corridor, but can also be configured into two or three bedroom suites, offering a unique solution to business travellers who simply require one room, or are looking for a bigger suite with a lounge, kitchen and other facilities.
The development of the hotel comes as a result of an increased demand for alternative accommodation for business travellers, particularly in the Sandton area. The current state of the economy demands that expenditure be closely monitored, and as such more businesses are carefully watching their travel expenses. Executive apartments are proving to be an affordable alternative for business travellers, and companies have increasingly turned to this option – often preferred for convenience, privacy and comfort – over footing pricey hotel bills.
Comments Clifford Kupritz of Construct Capital, “Would you rather stay in a cramped 28m2 hotel room while travelling or in a fully serviced apartment, where you can sit comfortably and work? In addition, it will be more affordable than a hotel. The key is that there’s a concierge as well as additional facilities available, such as meeting rooms, conference facilities, restaurant and room service.”
‘’Each unit can adapt to one, two or three bedroom apartments depending on the guest’s requirements. Through innovative design we have been able to utilise the space far more efficiently giving customers a better value proposition than that of a similarly fitted hotel establishment.”
Comments Marc Wachsberger of EAH Executive Apartments and Hotels, developers of 177 Empire Place, “We are particularly excited about this development given the lull the hotel industry experienced immediately after the world cup. The recent rebound performance of the hotel sector in Sandton as evidenced by occupancy and revenue statistics from STR Global has provided the impetus for the launch of this novel project. The Apart hotel concept combines the best of both worlds – full hotel service with the option of self-catering apartments. It is a model that offers something completely different – real convenience, flexibility and affordability in an industry which limited traveller’s options to either a standard hotel or apartment. Our guests have been the greatest advocates for the Apart hotel concept and this is clearly evident by the strong performance of our 5 other properties in Sandton”.
177 Empire Place will open for business in the first quarter of 2014.