“CREATIVE THINKING INSPIRES IDEAS. IDEAS INSPIRE CHANGE” Barbara Januszkiewikz
LIQUIDRed, a manufacturer of beautifully-crafted bathroom accessories, tapware, and towel ladders, has launched the next phase of its Inspired Design campaign with leading design school, Greenside Design Center in Johannesburg, and Paragon Interface, a multi award-winning and well-renowned international space planning and interior architecture company in Johannesburg.
The Inspired Design Challenge was created to help students bring their creative inspiration to life in the bathroom, and showcase LIQUIDRed’s extensive range of beautifully-designed bathroom accessories and tapware. The Inspired Design Challenge also aims to offer students the opportunity to use their theoretical skill in a practical way. Students will be asked to conceptualise a bathroom space, based on a brief with specified dimensions and design criteria. If they make it to the final they, they will be afforded the opportunity to bring their design to full life, experiencing the ins-and-outs of interior design.
The participating students will be adjudicated on their design concepts. Ten of the best student designs will be showcased on LIQUIDRed’s and Paragon’s Facebook and Instagram pages. Five semi-finalists will be chosen and profiled. The campaign will conclude when two finalists will be selected to bring their concept to life.
The winning design from the two finalists will not only win top honours as Inspired Design champion but will also walk away with a year-long internship experience at Paragon Interface which can bridge the gap between the theoretical knowledge gained and practical skills required in a professional design firm. Paragon has experienced project teams and a robust mentorship program that will guide the winning student through his/her internship. Some of the skills on offer are: space planning of various sized projects, concept development, client presentations, look and feel, furniture design, work place strategy development, legal and statutory requirements, sustainable design and (design, council, construction and closed out) phase documentation. The aim is to produce interns that are well rounded and versed in all aspects of the project phases from initial design to close out. A year at Paragon Interface is a spring board for future aspirations.
“Despite our students learning the theoretical part of interior design, to be able to bring what they’ve learnt into a real-life environment is an opportunity they’d only ever really get after a few years of work experience,” says Jean Wiid from Greenside Design School. “Our aim is to offer the students a brief that imitates a working scenario so they will be required to design a space within specific industry, dimensions, and budget.”
LIQUIDRed Director, Andrew Taylor says, “The concept or phrase ‘Inspired Design’ was born through the idea that great design comes about through great inspiration, a concept that we believe holds true to the LIQUIDRed brand and to the interior design world.
Each of our ranges have been conceptually designed and created using various subject matters and experiences to define and inspire their unique looks, providing you with a series of products that appeal to various tastes and personalities. With the Inspired Design Challenge, we see a great opportunity to bridge the gap between students and the workplace by giving students practical experience, and connecting them to renowned design and architecture firms to help kickstart their careers.”
Paragon Group Human Resources and Operations Director, Cindy Faux, comments: “The Paragon Group takes its social responsibilities very seriously, and we put a lot of energy into up-and-coming designers. The designers of the future will be the new storytellers of the spaces we inhabit daily, and will create the imminent transformations to accommodate the ever-changing requirements of people. When we were approached to be a part of the LIQUIDRed Inspired Design Challenge, we accepted enthusiastically.”